• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

This programme aims to produce competitive graduates with intellectual, creative & cognitive skills and with strong entrepreneurial spirit necessary for the growing business sector. It seeks to further enhance the knowledge and skills of students in the field of marketing.

Programme Outline:

• IT Fundamentals and Applications
• Business Communication
• Quantitative Methods
• Principles of Accounting
• Microeconomics
• Macroeconomics
• Elective I/ Elective II
• Principles of Management
• Principles of Marketing
• Consumer Behaviour
• Organisational Behaviour
• Commercial Law
• Advertising and Promotion
• Human Resource Management
• Management Information Systems
• Retail Management
• Operations Management
• Principles of Finance
• Case Study
• Project Paper
• Pricing Strategy
• Product Management
• Strategic Planning and Management
• Business Research
• Customer Relationship Management
• Strategic Marketing & Decision Making
• Integrated Marketing Communications
• Digital Marketing
• International Marketing Strategy
• Entrepreneurship
• Social Commerce
• Applied Marketing Research
• Industrial Training
• Elective III / Elective IV

Career Prospects:

Graduates of Bachelor of Business (Honours) in Marketing can seek employment in the following areas:

• Sales and Marketing
• Market Research
• Advertising and Promotion
• International Marketing
• Product Development & etc

所属院系

进入哪个院系学习？ Faculty of Accountancy, Finance and Business (FAFB)

中国学生入学要求

为来自中国的学生设计 A Level with minimum 2 good passes or other equivalent qualifications recognised by the Malaysian Government. IELTS (Academic) - Band 5.0, TOEFL (Paper-based) - 410, TOEFL (Internet-based testing) - 34, PTE Academic - 36.

课程信息

学制：全日制(3 年)

学费：RM18,400.00 (¥ 29,022) /年

开学时间：2022六月21日, 2022十一月1日

申请截止日期：

留学地点：Tunku Abdul Rahman University CollegeKuala Lumpur Campus,Jalan Genting Kelang, Setapak,KUALA LUMPUR,Wilayah Persekutuan Kuala Lumpur,53300, Malaysia