• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

This programme develops students' practical expertise in formulating media strategies, managing and running PR campaigns, producing PR write-xadups and promotional material. To produce PR professionals, media liaisons and strategic managers, it entails courses in corporate communication, integrated marketing communication, crisis management, employee and community relations, public opinion, advertising, social media, ethics, in both the Malaysian and global contexts. Students' experiential skills are enhanced via case studies, campaigns and internship.

Career Prospects:

• PR Department and Consultancy
• Ads and Marketing Firm
• Media Companies
• Event Management
• Human Resources
• Hotels
• Banks
• A Myriad of Service Providers

Programme Outline:

• Introduction to Mass Communication
• Introduction to Public Relations
• Public Speaking for PR
• Public Relations Strategies & Tools
• Public Relations Writing
• Public Opinion & Persuasion
• Media Law & Ethics
• Media Relations
• Desktop Publishing OR Basic Photography for PR
• Communication Theories
• Communication Research Methods
• Theories, Roles & Models of PR
• PR and New Media
• Advanced PR Writing
• Media Planning for PR
• Introduction to Integrated Marketing Communication
• Socio-Cultural Communication OR Globalisation & Communication
• Industrial Attachment
• PR for Non-Profit
• Crisis Management in PR
• Introduction to Corporate Communication
• PR Campaign Planning & Management
• Public Relations Project I
• Statistical Analysis for Communication
• Introduction to Organisational Communication OR Psychology for Communication
• Publication for PR OR Multimedia Tools for PR
• Public Relations Project II
• PR Practices in Malaysia

所属院系

进入哪个院系学习？ Faculty of Communication and Creative Industries

中国学生入学要求

为来自中国的学生设计 A Level with minimum 2 good passes or other equivalent qualifications recognised by the Malaysian Government. IELTS (Academic) - Band 5.0, TOEFL (Paper-based) - 410, TOEFL (Internet-based testing) - 34, PTE Academic - 36.

课程信息

学制：全日制(3 年)

学费：RM17,933.33 (¥ 28,286) /年

开学时间：2022六月21日

申请截止日期：

留学地点：Tunku Abdul Rahman University CollegeKuala Lumpur Campus,Jalan Genting Kelang, Setapak,KUALA LUMPUR,Wilayah Persekutuan Kuala Lumpur,53300, Malaysia