• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Course work in these areas provides students with a thorough grounding in the fundamental skills and practices of public relations and advertising along with a theoretical understanding of their cultural importance as the primary means of persuasion in modern life. Students explore the differences, similarities and integration of public relations and advertising, a critical evaluation of industry content, and hands-on production skills. As students move through the program, they can gain professional experience with on-campus and metro-area media and agencies.

Working with a departmental mentor, students may emphasize either public relations or advertising or choose an integrated approach to both.

Throughout the program, students will be able to:

• Create a wide variety of advertisements for magazines, newspapers and TV.
• Manage advertising and public relations campaigns.
• Create campaigns for nonprofit institutions.
• Plan events.
• Understand and apply international advertising and public relations media needs.
• Account for cultural differences and how they impact advertising or public relations.

所属院系

进入哪个院系学习？ McAnulty College and Graduate School of Liberal Arts

中国学生入学要求

为来自中国的学生设计 To be considered for admission you must have graduated from a secondary school recognized as an acceptable equivalent to a U.S. high school and you must demonstrate a record of acceptable academic success. In general, undergraduate applicants are expected to obtain the U.S. equivalent of a minimum 3.0 Grade Point Average (GPA) for most majors. TOEFL iBT of 70 or above or IELTS of 6.0.

课程信息

学制：全日制(120 学分)

学费：US$43,526.00 (¥ 281,783) /年

开学时间：2022八月23日, 2022一月12日

申请截止日期：

留学地点：McAnulty College and Graduate School of Liberal ArtsCollege Hall, 600 Forbes Avenue,PITTSBURGH,Pennsylvania,15282, United States