• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Marketing is a specialization in business concerned with developing strategies and tactics to create value for customers. Marketing can involve many facets of business—everything from the conception and design of the product or service, to pricing, promotion and distribution.

At Duquesne, you will begin the marketing major by taking a three-course core curriculum, which includes sales fundamentals, buyer behavior and marketing research. You can then concentrate in one of three areas: Sports Marketing, Professional Selling & Marketing or Digital Marketing & Analytics.

Digital Marketing & Analytics is an important and growing area of marketing. Many companies and organizations are shifting their marketing efforts to digital methods. They also need to better understand analytical techniques to make sense of all the data available from these platforms. Students concentrating in this area will gain expertise in areas like search engine optimization, paid search campaigns, customer relationship management software and content marketing, which includes social media marketing.

Professional Selling & Marketing is quickly becoming a great opportunity for students at Duquesne. The program connects theory to practice by utilizing the cutting-edge facilities of the Centers for Leadership in Professional Selling and Entrepreneurship.

Sports Marketing is ideal for those students seeking to work in all areas of sports. To prepare for these careers, you will learn about sports marketing and promotion, sports management and the business of sports. The applied curriculum will sharpen your presentation skills as you learn about sales and marketing strategies for many types of organizations tied to the sports economy.

所属院系

进入哪个院系学习？ Palumbo-Donahue School of Business

中国学生入学要求

为来自中国的学生设计 To be considered for admission you must have graduated from a secondary school recognized as an acceptable equivalent to a U.S. high school and you must demonstrate a record of acceptable academic success. In general, undergraduate applicants are expected to obtain the U.S. equivalent of a minimum 3.0 Grade Point Average (GPA) for most majors. TOEFL iBT of 70 or above or IELTS of 6.0.

课程信息

学制：全日制(4 年)

学费：US$43,526.00 (¥ 281,783) /年

开学时间：2022八月23日, 2022一月12日

申请截止日期：

留学地点：Palumbo-Donahue School of Business600 Forbes Avenue,PITTSBURGH,Pennsylvania,15282, United States