• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

The advertising major provides a number of opportunities for students to build an impressive resume and on-line portfolio. Class projects, competitions, and internships all lead to an extraordinary educational experience. The business of advertising of user experience (UX) is being transformed as consumers are choosing new technologies to access a variety of content where and when they choose. Conventional media revenue models are being challenged and a new type of advertising professional is needed. The major in Advertising prepares students for media, agency and corporate advertising careers.

Specific objectives of the advertising major:

• To acquaint the student with important concepts, methods, and examples of successful advertising design and media strategies.
• To provide the student with training to make strategically sound analysis of advertising decisions.
• To provide the student with opportunities to apply knowledge and creativity to real-world advertising situations.
• To develop the student’s ability to present well-reasoned conclusions and recommendations in writing and oral presentations.
• To develop in student’s the foundation for continued self-education and personal development.

Careers in Advertising

• Account Planning
• Advertising Manager
• Advertising Sales Representative
• Art Directors
• Brand Management
• Copywriting
• Film and Video Editor
• Fundraising Managers
• Graphic Designer
• Market Research Analyst
• Meeting, Convention, and Event Planners
• Photographer

所属院系

进入哪个院系学习？ Potter College of Arts and Letters

中国学生入学要求

为来自中国的学生设计 Students must have a secondary school education and a minimum grade point average (GPA) of 2.5. English Language Requirements: TOEFL iBT 71, TOEFL (Paper or Computer based): 525- paper based; 197- computer based; IELTS (academic version): 6.0 or higher; ELS Language Center: Level 109 completion or higher; Pearson Test of English - Academic (PTEA) 52; SAT Critical Reading (before March 2016); 450 SAT Evidence Based Reading and Writing (March 1, 2016 and after) 460.

课程信息

学制：全日制(4 年)

学费：US$27,144.00 (¥ 175,728) /年

开学时间：2022十二月14日

申请截止日期：

留学地点：Potter College of Arts and Letters1906 College Heights Blvd. #11029,BOWLING GREEN,Kentucky,42101, United States