• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Students pursuing a major in Marketing may choose between 1) the Strategic Marketing track; 2) the Professional Sales track; or 3) the Social Media Marketing track.

Strategic Marketing Concentration

The Strategic Marketing concentration develops critical thinking skills necessary to build strategy based on market knowledge. Areas of study include strategic planning; segmentation and target marketing; consumer behavior; marketing research; product, promotion, pricing, and distribution decisions; services marketing; and international marketing.

Professional Selling Concentration

As part of the Center for Professional Selling, one of the few certified centers in the United States, this track prepares students for careers in face-paced and lucrative corporate sales positions. Tremendous networking opportunities are made through engagement with internships, guest speakers and in national sales competitions.

Social Media Marketing Concentration

Focuses on the strategic use of traditional, digital, and social media platforms to meet Marketing goals. Students have ample opportunity to work with real organizations on social media campaigns, content marketing, SEO, analytics, website design and more.

所属院系

进入哪个院系学习？ Gordon Ford College of Business

中国学生入学要求

为来自中国的学生设计 Students must have a secondary school education and a minimum grade point average (GPA) of 2.5. English Language Requirements: TOEFL iBT 71, TOEFL (Paper or Computer based): 525- paper based; 197- computer based; IELTS (academic version): 6.0 or higher; ELS Language Center: Level 109 completion or higher; Pearson Test of English - Academic (PTEA) 52; SAT Critical Reading (before March 2016); 450 SAT Evidence Based Reading and Writing (March 1, 2016 and after) 460.

课程信息

学制：全日制(4 年)须出席的在线/远程学习(4 年)

学费：US$27,144.00 (¥ 175,728) /年

开学时间：2022十二月14日

申请截止日期：

留学地点：Gordon Ford College of Business1906 College Heights Blvd. #11056,BOWLING GREEN,Kentucky,42101, United States