• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Public relations, marketing and advertising professionals are in the midst of a drastic transformation and movement toward quantification. In today’s complex world, it is not enough just to collect data, you have to be able to analyze and interpret data to make informed decisions.

UNT’s accelerated online Master of Science in Digital Communication Analytics is designed to give a broad based approach to enable you to extract, report, model and analyze communications data that is required to get ahead in public relations, marketing or advertising.

Combining big data, statistics and data visualization with journalism and marketing courses, this degree will give you a better understanding of how to use the power of numbers to help your organization succeed - or to help you enter the expanding data-rich job market.

Degree requirements

This degree is a comprehensive program with options to prepare individuals for positions in both industry and education related to data analytics, communications and social media. Theoretical foundations in data analytics and social media communications are expanded through applications in data collection, visualization, analysis and reporting.

This degree is a 36-hour program, which consists of 24 hours of eight required courses and 12 hours of elective courses.

Required courses, 24 hours

JOUR 5000 is an entry course to be taken in the first semester. JOUR 5581 is to be taken during the last 9 hours of course work.

ADTA 5250 - Large Data Visualization JOUR 5000 - Introduction to Digital Communication Analytics JOUR 5251 - Quantitative Research Fundamentals in Digital Communication JOUR 5261 - Qualitative Research Fundamentals in Digital Communication JOUR 5331 - Social Media Analytics JOUR 5341 - Cutting-Edge Techniques for the Digital Communication Analyst JOUR 5581 - Capstone Seminar in Digital Communication Analytics LTEC 5260 - Computer Graphics for Mediated Communications

Electives, 12 hours

Students choose 12 hours from the following.

ADTA 5340 - Discovery and Learning with Big Data INFO 5310 - Marketing and Customer Relationships for Information Professionals INFO 5707 - Data Modeling for Information Professionals INFO 5709 - Data Visualization and Communication INFO 5717 - Networked Data Modeling and Processing INFO 5810 - Data Analysis and Knowledge Discovery JOUR 5351 - Seminar in Digital Communication Analytics JOUR 5800 - Professional Internship JOUR 5901 - Advanced Problems in Digital Communication Analytics LTEC 5420 - Web Authoring MGMT 5140 - Organizational Behavior and Analysis MKTG 5200 - Consumer Behavior MKTG 5250 - Advanced Marketing Research and Analytics

所属院系

进入哪个院系学习？ Frank W and Sue Mayborn School of Journalism

中国学生入学要求

为来自中国的学生设计 Applicants must have earned a bachelor’s degree from a regionally accredited institution (or equivalent). English language requirement: IELTS: Overall band 6.0 or higher; TOEFL: Internet-Based (IBT): 79; Paper-Based: 550; PTE: Score of 53 or higher; ACT: 21 or higher on English; MELAB (official version): 80 or higher

课程信息

学制：在线/远程学习(36 学分)

学费：US$15,988.00 (¥ 101,714) /年

开学时间：2022八月30日, 2022一月10日

申请截止日期：15-Jun-22

留学地点：