• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

The major in marketing gives students a broad working knowledge of contemporary marketing philosophy and practice. The general marketing concentration provides students an understanding of the processes of creating and communicating value for customers, clients and society at large. Judicious selection of courses will also allow students to tailor their program of study to their individual backgrounds, interests and career aspirations. The courses in the major provide a mix of educational approaches, including lecture and discussion, case problems, and in-field experience. Graduates of this program will find career opportunities in marketing management, advertising, sales, marketing research, public relations, retailing and other areas of business.

Concentrations available

• General marketing
• Marketing communication and analytics
• Personal selling and business marketing
• Product and brand management

Career opportunities

A major in Marketing prepares students for careers in marketing research, product and brand management, advertising and marketing communication, experiential and digital marketing, sales, and retail or logistics management.

Marketing researchers gather and analyze data on consumers, competitors, trends, and the success of marketing efforts. The growth of data analytics means a rising need for marketing research skills. Brand managers develop a brand’s lasting and positive impact on the marketplace by strategically aligning all advertising, promotion, pricing, product, packaging, and distribution decisions. Product managers develop a strategic vision for delivering value to customers that is unique relative to competitors’ offerings and manages the product line’s designers and engineers. Product designers create product or service innovations. Advertising and marketing communications develop the primary creative force for messages and strategically where and when to communicate them. Experiential marketing engages consumers with a brand through active participation in events and customer experiences. Digital marketing creates content or brand experiences, interacts with customers or communicates marketing messages via websites, mobile platforms, or social media. Sales develops relationships with clients and create solutions for them that will grow their business in a mutually satisfactory manner. Retail and logistics managers are in charge of the systems of delivering products to consumers or business customers through stores and online or physical distribution channels.

Bachelor-level job titles

• Brand Manager
• Business Development Analyst
• Digital Advertising Analyst
• Inside Salesperson
• Internet Marketing Specialist
• Marketing Researcher
• Packaging Specialist
• Product Analyst
• Product Manager
• Sales Agent
• Sales Manager
• Social Media Marketer

General MarketingMarketing Communication and AnalyticsPersonal Selling and Business MarketingProduct and Brand Management

所属院系

进入哪个院系学习？ School of Business

中国学生入学要求

为来自中国的学生设计 Admission to a Virginia Commonwealth University undergraduate degree program requires graduation from a secondary school or the equivalent (lyceum, senior middle school, university preparatory school, completion of GCSE exams, Standard 12 graduation, etc.), which typically consists of at least 12 years beyond kindergarten. Your secondary education should be the type that would prepare you for entrance to a recognized university in your home country. The required TOEFL score for undergraduate applicants is 70 iBT with the exception of the College of Engineering where the TOEFL score would remain at 80 on iBT; Reading 13-18, Listening 12-19 and Writing 21-23 PBT; or IELTS of 6.0 (academic band score) and 6.5 for Engineering. The required PTE score is 53.

课程信息

学制：全日制(4 年)

学费：US$32,742.00 (¥ 211,968) /年

开学时间：预计在八月 2022

申请截止日期：

留学地点：School of BusinessSnead Hall,301 West Main Street,RICHMOND,Virginia,23284, United States