• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Program goals

The Richard T. Robertson School of Media and Culture prepares effective and skilled communicators through quality instruction, advising and student services, based on real-world applications. Through research, professional service and scholarship in applied communications, the school advances the knowledge and practice of a multidisciplinary and evolving media environment. The school values truth, ethics, creativity, innovation, collaboration, cultural diversity, shared governance and community engagement.

The M.S. in Mass Communications with a concentration in strategic public relations trains a new generation of communications professionals who are able to function in high-level management positions and apply sophisticated strategic thinking to accomplish organizational objectives.

Student learning outcomes

SLO1: Higher level skills Students graduating from this program will demonstrate higher level skills in critical thinking.

SLO2: Clear and effective communication Students graduating from this program will master written and multimedia platforms to communicate clearly and effectively to inform and engage audiences.

SLO3: Research and evaluation Students graduating from this program will demonstrate the ability to conduct foundational research applicable to mass communication.

SLO4: Tools and technologies Students graduating from this program will be able to apply tools and technologies required for mass communication workplaces.

SLO5: Persuasion and ethics Students specializing in this sequence will develop a working understanding of strategic message design, persuasion and the ethical principles governing the creation, distribution and reception of messaging.

SLO6: Strategic communication Students specializing in this sequence will develop a working understanding of the strategic communications process and its impact on audience behavior and decision-making.

所属院系

进入哪个院系学习？ College of Humanities and Sciences

中国学生入学要求

为来自中国的学生设计 Have an earned baccalaureate (or higher) degree in nursing from an accredited nursing school (e.g. ACEN, CCNE, CNEA). Have completed a minimum of three credit hours in statistics with a minimum grade of B.

课程信息

学制：全日制(30 学分)

学费：US$24,741.00 (¥ 157,400) /年

开学时间：2022八月23日

申请截止日期：

留学地点：College of Humanities and Sciences828 West Franklin Street,RICHMOND,Virginia,23284, United States