• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

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Overview

In the globalised business environment, we believe that marketing stands out as one of the key factors contributing to the success of any business.

This course, which draws upon contemporary developments in international marketing, should give you the chance to explore the skills which may be needed to work within an international businesses, using marketing to drive growth and business success.

The aim of the course, which is currently accredited by the Chartered Institute for Marketing, is to try to prepare you for potential future jobs in international marketing management upon successful completion. We will endeavour to prepare you to be a professional marketing practitioner, ready to oversee large scale marketing strategies and campaigns that could span multiple countries and regions. You will explore the theoretical knowledge, skills and personal attributes which may be required when considering a future career as a manager in an international marketing position, leading multi-functional teams to achieve business growth. Successful graduates should be adaptable and proactive specialists, capable of entering the workforce at management level.

This course is accredited and recognised by the following bodies: Chartered Management Institute (CMI) & Chartered Institute of Marketing (CIM).

所属院系

进入哪个院系学习？ Faculty of Business and Law

中国学生入学要求

为来自中国的学生设计 Students need to have a Bachelors Degree. IELTS score of 6.5 overall or equivalent.

课程信息

学制：全日制(1 年)

学费：£17,900.00 (¥ 161,635) /年

开学时间：2022十月4日

申请截止日期：

留学地点：Coventry UniversityPriory Street,Coventry,Warwickshire,CV1 5FB, England