• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Modern marketing requires a global mind-set. Today’s marketers don’t just need an understanding of consumer needs, they must be able to communicate to diverse, global audiences and be sensitive to cultural and international differences. At Essex, we equip you with the skills that organisations demand in a complex global economy.

On this course, you learn how to analyse and apply marketing and brand communication theories and develop an understanding of their social, political and cultural context. We look beyond the marketing mix to explore the wider implications on the discipline and the challenges marketers face, such as gender stereotyping, marketing ethics and promoting products and services internationally. You develop visual literacy and the capacity to think creatively and independently.

You gain an in-depth knowledge of areas including:

• managerial and cultural perspectives on marketing
• branding and consumer behaviour, including cultural considerations
• strategic brand communication
• corporate marketing strategy

MSc Marketing and Brand Management is run by Essex Business School. We’re in the top 25 in the UK for research excellence (REF, 2014), ensuring your course content is relevant to the issues currently being faced by organisations around the world. Our Masters students join us from more than 40 countries, so you join a lively, international community.

所属院系

进入哪个院系学习？ Essex Business School

中国学生入学要求

为来自中国的学生设计 The majority of our Postgraduate Taught Masters will consider applicants with 70% for Netbig band 1 universities/ 75% for Netbig band 2 universities/ 80% for Netbig band 3 universities from a four year undergraduate degree or postgraduate qualification.

课程信息

学制：全日制(1 年)

学费：£19,380.00 (¥ 174,999) /年

开学时间：2022九月

申请截止日期：

留学地点：Colchester CampusUniversity of Essex,Wivenhoe Park,Colchester,Essex,CO4 3SQ, England