• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Our E-Business (E-Marketing) MSc combines business strategies, leading technology, entrepreneurship and organisational behaviour. You will develop as a top expert in attracting, engaging and retaining customers by using e-business systems.

About this course

This course addresses the full customer relationship cycle, which includes marketing, sales and service.

Customers are at the core of all winning corporate strategies. An e-commerce business markets products based on the tracking of consumer activities on the Internet. Enterprise systems and service personnel must be able to fulfil the requirements of clients once sales materialise. They must also be able to solve or escalate any concern at any point of the interaction.

This relies on fully integrated systems, strong cross-functional working and a customer-centric culture.

What you'll learn

You will learn about:

the business value of technology your personal development as an entrepreneur the feasibility of disruptive e-business models business planning and new ventures the link between strategy and e-business systems business processes business intelligence organisational alignment the marketing functions in organisations customer relationship management

Your development

experience real-life practice as you develop an enterprise start-up. You will apply lean start-up theory by getting involved in creativity, innovation and the design to your digital business prepare for your career in the digital world of business through our School-wide employability and professional development programme use industry standard software to analyse data in our new Data Analytics for Managers module to address organisational problems and opportunities connect with, and hear from, digital and tech innovation leaders through guest lectures explore how to discover value and access challenges from emerging business and technology.

Accreditation

Newcastle University Business School is accredited by the:

Association to Advance Collegiate Schools of Business (AACSB) European Quality Improvement System (EQUIS) Association of MBAs (AMBA).

所属院系

进入哪个院系学习？ Newcastle University Business School

中国学生入学要求

为来自中国的学生设计 Students should hold a 75% in a four Year Bachelor degree from aTier 1 University or 80%from a Tier 2 University as comparable to a 2.1and 70%from a Tier 1 University or 75%from a Tier 2 University as comparable to a 2.2. Alternatively, students should hold an 80% in an Adult degree or E-learning as comparable to a 2.1and 75% as equivalent to 2.2.

课程信息

学制：全日制(12 个月)

学费：£19,200.00 (¥ 173,374) /年

开学时间：2022二月

申请截止日期：

留学地点：Newcastle UniversityKing’s Gate,Newcastle upon Tyne,Northumberland,NE1 7RU, England