• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Our Marketing MPhil programmes involve the production of new knowledge through original research and advanced scholarship, exploring a field of marketing in detail. PhD research should produce a thesis which includes material worthy of academic publication.

Research strengths at Newcastle University Business School are focused in a number of groups or themes. Each of these involves externally funded research, international collaboration and the active involvement of doctoral students.

Research in the marketing group focuses on a wide range of aspects of consumer behaviour. Ongoing projects and interests cover the UK, European and international contexts.

Specific areas of research expertise include:

consumer behaviour service marketing retail marketing sustainability marketing international marketing marketing communications marketing in the creative industries internet and direct marketing marketing strategy

There are opportunities for you to study in any of these disciplines. You will undertake supervised independent study and be assessed through a single written document supported with a viva voce examination. This involves detailed understanding of:

the methods, techniques and approaches needed to produce such knowledge the wider context of the subject of study.

所属院系

进入哪个院系学习？ Newcastle University Business School

中国学生入学要求

为来自中国的学生设计 Students should hold a 75% in a four Year Bachelor degree from aTier 1 University or 80%from a Tier 2 University as comparable to a 2.1and 70%from a Tier 1 University or 75%from a Tier 2 University as comparable to a 2.2. Alternatively, students should hold an 80% in an Adult degree or E-learning as comparable to a 2.1and 75% as equivalent to 2.2.

课程信息

学制：全日制(12 个月)

学费：

开学时间：2022九月27日

申请截止日期：

留学地点：Newcastle UniversityKing’s Gate,Newcastle upon Tyne,Northumberland,NE1 7RU, England