• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

This course will provide you with the theoretical foundations of marketing along with an added appreciation of the skills required in solving analytical and practical marketing problems.

On the programme you will be tasked with considering the use and application of management science techniques in a variety of marketing and business contexts through participation in courses in marketing management, marketing decision analysis, business statistics and forecasting, marketing research methods, and more advanced applications in credit risk management, problem solving and spreadsheet modelling skills and data mining.

This practical application of quantitative marketing, taught alongside the theoretical elements of marketing will aptly prepare you for a variety of roles such as market analysts, business consultants, marketing managers and marketing researchers.

Learning outcome

On graduating from your MSc in Marketing and Business Analysis, you will be able to: Define, explain and apply the key terms, concepts and theories in marketing and business analysis. Critically evaluate analytical tools and frameworks used in marketing and business analysis. Discuss the challenges facing marketing decision-makers in modern organisations. Collect, analyse and synthesise a range of information sources to inform discussion on topical issues in marketing and business analysis. Explain, apply and evaluate qualitative and quantitative approaches to marketing and business analysis problems.

所属院系

进入哪个院系学习？ University of Edinburgh - Business School

中国学生入学要求

为来自中国的学生设计 You should have a good first degree from a recognised institution, with minimum grades of between 80-85%. This is the University’s general minimum requirement but some programmes may have specific qualification requirements as well. Entry requirements vary from course to course and in cases there is also variation in the standards required for entry to certain courses. Courses in great demand are likely to require higher entry grades. Please refer the university website for details of the English Language requirements for entry to individual postgraduate degree programmes.

课程信息

学制：全日制(1 年)

学费：£25,100.00 (¥ 226,650) /年

开学时间：2022九月13日

申请截止日期：

留学地点：The University of EdinburghStudent Recruitment and Admissions,33 Buccleuch Place,EDINBURGH,EDINBURGH, CITY OF,EH8 9JS, Scotland

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