• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

This programme encompasses the basic knowledge and practical skills of advertising, media and communication. This programme aims not only to produce advertising personnel who can apply the relevant skills in the field of advertising, but also to offer students a greater depth of knowledge and practical skills in terms of management and persuasive communication, preparing students to join a competitive and dynamic industry. They will also develop a critical understanding and appreciation of the advertising profession.

Programme Outline:

• Introduction to Mass Communication
• Fundamentals of Advertising
• Design Fundamentals
• Advertising & Society
• Fundamentals of Photography
• Media Planning for Advertising
• Basic Copywriting
• Consumer Behaviour and Culture
• Communication Theories
• Communication Research Methods
• Advanced Copywriting
• Advanced Photography
• TVC Production
• Theories of Advertising
• Media Audiences / Media Aesthetics
• Visual Communication
• Statistical Analysis for Communication
• Translation and Advertising
• Advertising Industrial Attachment
• Creative Strategy for Advertising
• Codes and Practices of Advertising
• Multimedia Production for Advertising
• Advertising and New Media / Art Direction for Advertising
• Advertising Project I
• Advertising Project II
• Accounts Management for Advertising / International Advertising

Career Prospects:

• Account Executives
• Media Planners
• Copywriters
• Advertising & Promotion Personnel
• Social Media Executives

所属院系

进入哪个院系学习？ Faculty of Social Science and Humanities

中国学生入学要求

为来自中国的学生设计 A Level with minimum 2 good passes or other equivalent qualifications recognised by the Malaysian Government. IELTS (Academic) - Band 5.0, TOEFL (Paper-based) - 410, TOEFL (Internet-based testing) - 34, PTE Academic - 36.

课程信息

学制：全日制(3 年)

学费：RM18,566.66 (¥ 29,285) /年

开学时间：2022六月21日

申请截止日期：

留学地点：Tunku Abdul Rahman University CollegeKuala Lumpur Campus,Jalan Genting Kelang, Setapak,KUALA LUMPUR,Wilayah Persekutuan Kuala Lumpur,53300, Malaysia