• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

DEGREE OVERVIEW

The Sports Marketing & Media bachelor of science program is designed to provide a fundamental understanding of how marketing and content creation are integrated into the everyday operations of sports businesses. You’ll study topics ranging from the study of business models and mobile technology to practical, real-time opportunities to create, distribute, and market content. Your collaborative, project-based coursework culminates with a strategic proposal that will help you refine skills valuable for all forms of engagement from revenue generation to event operations.

COURSE HIGHLIGHTS

Social Media Methods - Students examine the methodology inherent in marketing through social-media applications and learn how to apply social media to situations for revenue generation and brand awareness.

Sports Business Models - Students will examine the different types of relationships forged between sports organizations, their consumers, and their business partners and how industry businesses develop and nurture streams of revenue through those relationships.

所属院系

进入哪个院系学习？ Sports

中国学生入学要求

为来自中国的学生设计 Applicants must have high school/secondary school transcript. Language Proficiency: Applicants whose native language is not English must demonstrate the required level of language proficiency by providing documentation of one of the following: TOEFL iBT minimum required score of 79, IELTS Academic minimum required score of 6, Pearson Test of English Academic (PTE Academic) score of 53.

课程信息

学制：全日制(20 个月)在线/远程学习(29 个月)

学费：

开学时间：Monthly

申请截止日期：

留学地点：Sports3300 University Boulevard,WINTER PARK,Florida,32792, United States