• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Program goals

The VCU Brandcenter offers graduate study in advertising, branding and experience design. The program offers a Master of Science in Business with a concentration in branding, and it is divided into five focus areas (sub-concentrations): art direction, copywriting, creative brand management, experience design and strategy.

The Brandcenter program is focused on preparing students for successful careers. The working environment is similar to that of agencies and their clients. Teams of students work together to develop ideas and campaigns that solve business problems strategically and creatively. They also learn how to present those ideas in engaging and persuasive ways.

After their first year, qualified students are offered internships where they gain experience and foster industry relationships. In their second year, students have the opportunity to network with professional mentors, guest speakers, alumni and recruiters from agencies and organizations around the country. Once students graduate, they become part of a tight-knit alumni network.

Student learning outcomes

• Presentation skills: Students will demonstrate the ability to effectively present/sell their ideas in a clear, concise and compelling manner.
• Collaboration: Students will demonstrate their ability to work together in cross-functional teams/groups (i.e., as art directors, copywriters, creative brand managers, experience designers and strategists) to develop viable business/marketing solutions.
• Creative and critical problem-solving: Students will demonstrate the ability to research consumer culture (via secondary research, syndicated research and qualitative/quantitative research methods) and evaluate consumer media/technology usage habits to develop media-neutral business solutions.
• Culture: Students will demonstrate an appreciation, interest in and openness for different cultures (both national and international) yielding more relevant, culturally savvy business solutions.
• Craft: Students will demonstrate the ability to execute specific skills related to their individual sub-concentration.

所属院系

进入哪个院系学习？ School of Business

中国学生入学要求

为来自中国的学生设计 Have an earned baccalaureate (or higher) degree in nursing from an accredited nursing school (e.g. ACEN, CCNE, CNEA). Have completed a minimum of three credit hours in statistics with a minimum grade of B.

课程信息

学制：全日制(42 )

学费：US$24,741.00 (¥ 157,400) /年

开学时间：2022八月23日

申请截止日期：

留学地点：School of BusinessSnead Hall,301 West Main Street,RICHMOND,Virginia,23284, United States