• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？ Preparing you for a variety of careers in marketing or general business management, this top-up course aims to boost your career prospects by achieving a globally recognised Bachelor’s degree at one of the UK’s leading universities for the study of marketing.Our teaching emphasises the holistic nature of marketing. We reinforce the core principles and functional elements of business, marketing and advertising, moving you towards more strategic practice in relation to analysis and evaluation, problem solving and creative solutions. You should also develop your proficiency in English, as you will have the opportunity to study specific English for Business modules – helping to set you apart from other graduates.Combining theory and practice, this course benefits from a focus on global marketing strategy. You will have the chance to study two core modules, Corporate Marketing Strategy and Global Marketing, to give you this international focus. Optional modules provide the opportunity to undertake more in-depth study of areas of interest to you, such as Globalisation in Emerging Markets, Branding and Corporate Communications or Services and Retail Marketing.As experienced practitioners, many of our staff have spent time in industry prior to joining academia, in roles such as marketing executives, managers and directors of private and public sector organisations. Many are recognised both nationally and internationally in their respective fields of specialism, publishing their research in the highest quality academic journals, including Journal of Marketing Management, Journal of Business Research, Psychology and Marketing and Journal of Consumer Behaviour to name but a few.To monitor emerging sector trends and challenges, there is a high degree of practitioner input. Guest speakers from industry are frequently invited to give talks about their experiences, which in recent years, has included speakers from McCann Erickson, ITV Studios, Millward Brown, Marstons and the Mixed Reality Studio among others. **Key Course Benefits**- Research-inspired teaching from staff who are active in the areas of branding and guest speakers such as Brandz Global Director and esteemed visiting professors.- Excellent industry links with companies including IBM, Microsoft, Hewlett Packard, Procter and Gamble, L'Oreal, Warner Brothers, 3M, BMW, Disney, Rolls Royce and Peugeot.- Use of state-of-the art digital communications lab – the DigiComm Lab. This is equipped with industry-standard software, including Adobe Comp, Adobe Slate, Adobe Voice, Behance, WordPress and social media platforms.- Industry field trips, for example, to Jaguar Land Rover and the Cadbury World exhibition tour (included a talk from the Marketing team at Cadbury’s), as well as professional exhibitions like the Digital Marketing Show (additional costs may apply).

所属院系

进入哪个院系学习？ School of Marketing and Management

中国学生入学要求

为来自中国的学生设计 Excludes General Studies

课程信息

学制：全日制(1 年)

学费：

开学时间：2022九月13日

申请截止日期：

留学地点：Main SitePriory Street,Coventry,Warwickshire,CV1 5FB, England