• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？ In recent years Marketing and PR has gained increasing significance as organisations look to face local, national and international challenges. Marketing and PR roles range from identifying customer needs, creating ideas and building and managing a positive brand reputation. This function is required across almost every industry, giving graduates a variety of sectors to work in such as fashion, retail, public sector, professional services, manufacturing and more.This exciting honours degree in Marketing & Public Relations (PR) aims to equip students with the knowledge, competences and skills that are required to be successful in contemporary marketing and public relations industries. Recognised by the Chartered Institute of Public Relations (CIPR) students will become members of this professional association for the duration of their degree. This course aims to provide a thorough understanding of the marketing industry and PR best practice. Alongside extensive knowledge of significant marketing functions within core business strategies, you will be equipped with skills essential for successful entry into the marketing sector. Within this course, you will have the opportunity to embark on study trips, as well as mandatory marketing training with local employers and industry experts. Furthermore, you’ll learn to develop creativity with an entrepreneurial flair and successfully combine innovative ideas with strategic thinking. **Key Course Benefits;*** Upon completion of this course, you will receive a qualification awarded by Coventry University, which was ranked 13th best university in the UK in the Guardian University Guide 2019. Coventry University were also awarded a Gold rating in the Teaching Excellence Framework (TEF) in 2017.* You will receive support with applying for short and long-term placements, to gain the experience employers desire, with our in-house Careers & Employability Department. * In order to make higher education accessible to as many people as possible, we keep our tuition fees competitively priced.* Small tutorial group sessions ensure that you receive the mentoring help and support you need.* We deliver one module at a time during each block. This means you can dedicate your time to specialise in each subject without the distraction of numerous modules and multiple deadlines.* Hands-on experience of marketing and PR practices, with entry into international competitions against other universities.

所属院系

进入哪个院系学习？ CU Group

中国学生入学要求

为来自中国的学生设计 Excludes General Studies

课程信息

学制：全日制(3 年)

学费：

开学时间：2022六月7日

申请截止日期：预计在二月 2023

留学地点：CU Coventry8 Mile Lane,Coventry,Warwickshire,CV1 2TU, England