• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？ How do today's marketers communicate to global audiences and respect diverse cultural sensitivities? Is it possible for managers to deliver a profitable strategy that is also ethical and sustainable?Our MMan Marketing and Management offers you an integrated Bachelors and Masters degree, allowing you to progress seamlessly from your undergraduate to postgraduate studies within a single course.This course enables you to combine the study of management with the opportunity to develop marketing expertise. You learn what’s involved in managing modern organisations and understand the role of customers, consumers, the service relationship and brand management.At Essex Business School, where this MMan Marketing and Management integrated Masters course is taught, we encourage you to become an independent thinker and act creatively and strategically to help organisations succeed, whatever their challenge.We look beyond the marketing mix to develop your practical skills in communication, data analysis and critical thinking in order to explore the challenges managers and marketers face, such as gender stereotyping, marketing ethics and promoting products and services internationally.MMan Marketing and Management can also be taken with an optional placement year where you can add even more value to your CV through work experience.A placement year enables you to develop your practical business skills by working for an external professional organisation. During your time away from study, you can build key industry contacts that will be invaluable as you progress in your career.The Essex Business School Placements Manager can offer bespoke support throughout the process of researching, applying and interviewing for placements. However, it is your responsibility to apply, prepare for and secure your own role. In recent years, our students have gained placements with organisations such as BMW, Samsung and Cummins.If you complete a placement year you'll only pay 20% of your usual tuition fee to Essex for that year.

所属院系

进入哪个院系学习？ Essex Business School

中国学生入学要求

课程信息

学制：全日制(5 年)

学费：£17,700.00 (¥ 158,369) /年

开学时间：2022十月

申请截止日期：

留学地点：Colchester CampusUniversity of Essex,Wivenhoe Park,Colchester,Essex,CO4 3SQ, England