• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

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Our International Marketing MSc addresses the rapidly developing areas of global communication and brand management, customer relationship management and digital marketing.

About this course

Organisations are becoming increasingly aware of the importance of understanding what their customers want and the necessity to develop products and services that meet their needs and aspirations.

This course is for those who want to study a postgraduate qualification with a commercial focus. It consists solely of marketing orientated modules.

What you'll learn

You will specialise in marketing within an international context. This includes rapidly developing issues surrounding:

international communications brand management customer relationship management e-marketing

Throughout the course, you will develop relevant research techniques. You need these to investigate and critically analyse international marketing issues.

You will gain:

a systematic understanding and critical awareness of international marketing theory the ability to apply theory to international case studies, markets and issues the ability to measure market performance and consumer behaviour knowledge of ethical issues and their implications in marketing.

Your development

On completion of the course you will gain:

access to the largest professional international marketing networks that provide you with resources, training and support throughout your marketing career practical marketing experience, which is highly attractive to employers industry links developed through modules (eg Principles of Marketing) and a regional marketing competition.

Accreditation

This course is approved and accredited by the Chartered Institute of Marketing (CIM), the leading professional body for marketers. CIM accreditation reassures potential employers that our graduates have an excellent grounding in all the main aspects of marketing. It also accelerates the process of gaining a high-level CIM qualification for those who go on to pursue a career in marketing.

所属院系

进入哪个院系学习？ Newcastle University Business School

中国学生入学要求

为来自中国的学生设计 Students should hold a 75% in a four Year Bachelor degree from aTier 1 University or 80%from a Tier 2 University as comparable to a 2.1and 70%from a Tier 1 University or 75%from a Tier 2 University as comparable to a 2.2. Alternatively, students should hold an 80% in an Adult degree or E-learning as comparable to a 2.1and 75% as equivalent to 2.2.

课程信息

学制：全日制(12 个月)

学费：£21,600.00 (¥ 195,046) /年

开学时间：2022十月7日

申请截止日期：

留学地点：Newcastle UniversityKing’s Gate,Newcastle upon Tyne,Northumberland,NE1 7RU, England