• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Overview

Global organisations are realising that their corporate communications and marketing functions need to work closely to communicate with stakeholders. This growing interdependence has partly been driven by the impact of online communications on organisational reputation.

This course recognises this industry shift and explores the drivers and dynamics of modern corporate communications and its relationship with marketing and public relations. You focus on stakeholder management, global strategic marketing, brand management, reputation management, media relations and social media.

Taught by researchers who combine their professional experience with the latest research expertise, you’ll examine key theories and concepts and gain the practical professional skills employers are looking for.

You’ll benefit from our corporate connections, as senior figures working in the sector regularly visit to offer a practitioner’s view during guest lectures. Many also provide case studies and practical projects.

Learning and teaching

We use a range of teaching methods so you can benefit from the expertise of our academics, including lectures, workshops, seminars, simulations and tutorials. Company case studies provide an opportunity to put your learning into practice.

Independent study is also vital for this course, allowing you to prepare for taught classes and sharpen your own research and critical skills.

On this course you’ll be taught by our expert academics, from lecturers through to professors. You may also be taught by industry professionals with years of experience, as well as trained postgraduate researchers, connecting you to some of the brightest minds on campus.

Assessment

Assessment methods emphasise not just knowledge, but essential skills development too. You’ll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.

Career opportunities

Graduates have a rounded and reflective approach to communications strategy and practice. Many become effective communications professionals, either in internal corporate and marketing communications roles or in PR, digital and social media agencies.

Our recent graduates have started careers as consultants, account executives and communications advisors for a range of organisations in the UK and overseas.

所属院系

进入哪个院系学习？ Leeds University Business School

中国学生入学要求

为来自中国的学生设计 Students need to have 4 year Bachelor's degrees. The University of Leeds uses institutional lists when assessing applications from accepted Chinese institutions, and requirements may vary by school. Please check the appropriate listings below before making an application. For courses require 1st class, students need to have Minimum of 80%. For courses require 2.1, students need to have Minimum of 75%. For courses require 2.2, students need to have Minimum of 70%. Minimum qualifications include: IELTS (International English Language Testing System) an overall band of 6.5 with no less than 6.0 in each component skill.

课程信息

学制：全日制(12 个月)

学费：£25,250.00 (¥ 228,005) /年

开学时间：2022九月27日, 2022一月17日

申请截止日期：

留学地点：University of LeedsWoodhouse Lane,Leeds,LS2 9JT, England