• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Overview

This Masters degree offers the perfect opportunity to develop a career in strategic marketing, particularly in the global business environment.

You’ll learn to appreciate modern developments in marketing management theory and practice and explore essential areas including global marketing, marketing strategy and marketing research. You’ll also examine key topics such as international services marketing, consumer behaviour across cultures and global supply chains.

The course has a practical focus and you’ll develop professional skills through in-company assignments and case studies examining genuine business scenarios.

Our academics are specialists in their field with extensive teaching, research and consultancy experience of international standing. As such, this course is globally recognised and attracts students from all over the world. You’ll gain cross-cultural experience and an understanding of the skills required to work in the global environment.

Academic excellence

The Marketing division at Leeds University Business School is one of the leading centres of research in marketing in Europe. As part of our research, we engage with companies, senior executives and academics across all five continents.

Our research makes an important contribution to your learning on the MSc International Marketing Management; our academics bring their world-leading expertise to you in the classroom. The Global and Strategic Marketing Research Centre is the Business School’s established and esteemed centre of excellence for scholarly research in marketing.

Accreditation

This course is accredited by the Chartered Institute of Marketing (CIM), giving you the opportunity to gain professional qualifications through CIM Graduate Gateway. This means you can work towards CIM qualifications and will receive exemptions from selected assessments.

CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. CIM qualifications are highly sought after by employers, which ensures you are equipped with the best opportunities for a successful marketing career.

The course is also accredited by the Institute of Export and International Trade (IOE), the professional membership body representing and supporting the interests of everyone involved in importing, exporting and international trade.

This masters degree will prepare you to pursue a career in marketing management within an international or domestic environment. You’ll develop the professional skills to work within a range of business situations, from large multinational corporations to smaller organisations, or within your own business.

You’ll be able to pursue a career in many areas of marketing including global marketing, export marketing, marketing research, marketing communications including advertising and public relations, marketing consultancy, services marketing, social media marketing, digital and interactive marketing, or supply chain management.

Top graduates who aspire to a research or academic career will also be prepared to pursue a PhD in marketing.

所属院系

进入哪个院系学习？ Leeds University Business School

中国学生入学要求

为来自中国的学生设计 Students need to have 4 year Bachelor's degrees. The University of Leeds uses institutional lists when assessing applications from accepted Chinese institutions, and requirements may vary by school. Please check the appropriate listings below before making an application. For courses require 1st class, students need to have Minimum of 80%. For courses require 2.1, students need to have Minimum of 75%. For courses require 2.2, students need to have Minimum of 70%. Minimum qualifications include: IELTS (International English Language Testing System) an overall band of 6.5 with no less than 6.0 in each component skill.

课程信息

学制：全日制(12 个月)

学费：£25,250.00 (¥ 228,005) /年

开学时间：2022九月, 2022一月

申请截止日期：

留学地点：University of LeedsWoodhouse Lane,Leeds,LS2 9JT, England