• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

The B.S. in Consumer Experience Management at the University of North Texas is an industry-endorsed program that prepares graduates to create and manage consumer experiences — the single most important driver of business success today. Consumer experience is widely expected to become the primary differentiator and top priority for modern businesses.

The degree is interdisciplinary, providing a consumer experience management foundation with one or two concentrations (15-33 hours) in areas such as Business Analytics, Communications, Hospitality Management, Information Science, Journalism, Management, Marketing, Merchandising, Psychology, Retail, Sociology and Sport Management.

This program prepares graduates for careers as:

• Analysts of consumer experience and insights
• Consumer experience design managers
• Consumer experience planning managers
• Consumer insights managers
• Customer experience project managers
• Directors of consumer experience management
• Vice presidents of consumer experience

While meeting degree requirements, you will learn to:

• Identify consumer expectations for a seamless, personalized experience throughout end-to-end commerce and channel encounters
• Use data analytics and visualization to predict and understand consumer trends
• Develop strategies that optimize consumer experiences
• Interpret strategies across multiple consumer industries

所属院系

进入哪个院系学习？ College of Merchandising, Hospitality and Tourism

中国学生入学要求

为来自中国的学生设计 Students must have completed a high school graduation or equivalent qualification. English language requirement: IELTS: Overall band 6.0 or higher; TOEFL: Internet-Based (IBT): 79; Paper-Based: 550; PTE: Score of 53 or higher; ACT: 21 or higher on English; MELAB (official version): 80 or higher.

课程信息

学制：全日制(120 学分)

学费：US$21,074.00 (¥ 136,431) /年

开学时间：2022八月23日

申请截止日期：15-Jul-22

留学地点：UNT at FriscoUniversity of North Texas,2811 Internet Blvd, Suite 100 Frisco,FRISCO,Texas,75034, United States