• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？ This course is ideal if you want to convert to a degree qualification and/or if you want to change career direction. It is taught by experienced, helpful tutors with extensive backgrounds in industry, who will work hard to ensure you graduate with the skills employers are looking for.**Reputation**Coventry University is ranked 13th out of 121 universities in the UK for business, management & marketing courses, so your degree will be attractive to employers looking for high-quality graduates.**Flexibility**Students on this course come from a diverse range of educational backgrounds and have varying levels of industry experience. Your previous studies don’t need to be related to marketing: past students have come from a range of disciplines, including science. You may have recently completed a qualification, or you might have been working in industry for some years and wish to return to studying. We accept a variety of prior qualifications, including HND, BTEC or a foundation degree, and there are 2 intakes per year to offer greater choice to international students and those in employment.**London**London is a great place to study marketing, because Britain has one of the most sophisticated marketing cultures in the world. Business and consumer relationships are finely tuned, technology is used to its best advantage, and advanced practice is continually being developed. Plus, our London campus is in the heart of the Square Mile, so we rub shoulders with some of the world’s biggest corporations and retail brands as well as some of the most edgy and innovative business formats – including flagship stores, pop-ups, virtual businesses and streets markets. It’s all on your doorstep, just waiting to be explored.**Tutors**The leader of this course is a Senior Fellow of the HE Academy and winner of the British Academy of Management and Emerald Advanced Authorship Scheme. She holds a PhD and remains research-active. She is also a research committee member at Coventry University London. Several others are also active in research and/or consultancy, which feeds into their teaching; they have recently presented papers at the Academy of Marketing and the British Academy of Management.**Internationalisation**You will address every subject from a global perspective, understanding how marketing differs in different geographical and cultural contexts. You should graduate with an excellent awareness of issues in global business and marketing strategy.**Key Course Benefits**- You will explore how marketing operates within the private, public and voluntary sectors all over the world.- You will learn how marketing activity can operate in-house or may be outsourced to a wide range of specialist agencies.- You will have the opportunity to undertake an internship, which offers excellent work experience and will strengthen your CV. - You will develop a solid grounding in the principles of business and how marketing contributes to achieving overall business objectives.- We use a wide range of enjoyable, practical and innovative teaching methods, including business simulations and project-based activities .- We will show you how to develop comprehensive marketing strategies, and how top-level objectives filter down to individual marketing tactics.- You will be immersed in best practice and the latest technologies, which you’ll learn in the classroom, by mixing with businesses, and on the streets of central London. - You will enjoy regular exposure to businesses, including company visits (past visits include Coca-Cola, BMW and Harrods), networking, guest speakers and live projects.

所属院系

进入哪个院系学习？ Coventry University London

中国学生入学要求

为来自中国的学生设计 Excludes General Studies

课程信息

学制：全日制(1 年)

学费：

开学时间：2022九月

申请截止日期：

留学地点：Coventry University LondonUniversity House,109-117 Middlesex Street,London,Tower Hamlets,E1 7JF, England