• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

UNT’s Digital Retailing program is unique among U.S. universities. Through an interdisciplinary approach and innovative curriculum, you’ll learn about merchandising processes, marketing, consumer segments and design architecture in digital channels. You’ll also hone your analytical and computer skills.

Learning opportunities in our program extend beyond the classroom. Our Dallas Study Tour provides you with access to leading channel retail businesses for on-site lectures and tours. In the Merchant Development Program, students are mentored by industry executives and shadow them on the job.

A degree in Digital Retailing can help prepare you for positions including:

• E-commerce manager
• Project manager
• Search engine optimization/search engine marketing manager
• Site merchandiser
• Social media manager
• Usability and A/B testing specialist
• Web analytics specialist

Through a recommended sequence of courses, you’ll learn:

• Consumer behavior in digital and channel environments
• Effective merchandising and marketing practices in digital and channel environments
• How to build, maintain and manage an online store using industry leading e-commerce platforms
• How to evaluate product attributes, web analytics, pricing strategies, digital marketing, and web site navigation and categorization
• Processes involved in digital business

所属院系

进入哪个院系学习？ College of Merchandising, Hospitality and Tourism

中国学生入学要求

为来自中国的学生设计 Students must have completed a high school graduation or equivalent qualification. English language requirement: IELTS: Overall band 6.0 or higher; TOEFL: Internet-Based (IBT): 79; Paper-Based: 550; PTE: Score of 53 or higher; ACT: 21 or higher on English; MELAB (official version): 80 or higher.

课程信息

学制：全日制(120 学分)

学费：US$21,074.00 (¥ 136,431) /年

开学时间：2022八月23日

申请截止日期：15-Jul-22

留学地点：College of Merchandising, Hospitality and TourismChilton Hall 331, 410 S. Avenue C,DENTON,Texas,76203, United States